StimaDay : Marketing powered by Science


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STIMA DAY : Marketing powered by Science

Marketers want to sharpen their skills and keep them up-to-date but lack the time – they therefore want a quick flavour of the latest trends and developments in marketing knowledge.

Academics want a reality-check on the relevance of their work but lack a forum where they can experience the actual daily issues of marketers.

STIMA brings an innovative format on the market bring those two parties together: a one-day event offering participants an inspiring combination of high quality input from top marketing academics on key marketing challenges and case studies by top practitioners showing how they deal with them in their real business life.

We are convinced that “Science can make you a better marketer”. Marketers will hear about the latest from research on how neuroscience e.g. can boost their sales, and how a local company has done it successfully. 

This from top level actionable contributions from Belgian business schools (Solvay, KU Leuven, Louvain School of Management) and companies (Unilever, Delhaize, Lampiris, ...).


Programme :

9.30 : Opening Nicolas Lambert, President STIMA
9.35 - 10.25 : Neuro-science to optimise marketing

  • Solvay Brussels School of Economics and Management by Sandra Rothenberger, Chair of Strategic Marketing: Neuro-science to optimise pricing 
  • Unilever by Iris Cremer, European Shopper Insight Manager: Neuro-research to optimise pack and POS material

10.25 – 11.15 : Optimising websites 

  • KU Leuven by Tim Smits, Associate Professor: Optimising websites (More and better consumer reviews justby changing the design of your website)

  • Company TBC

11.15 – 11.45 : Break

11.45 – 12.35:  Analytics 

  • Louvain School of Management by François Fouss, Professor: Analytics (Using Big data to increase sales of new products and drive profit)

  • Delhaize by Olivier Van Overstraeten, Business Analytics Analyst: Big data will automatically discover new, hidden insights

12.35 – 14.00 : Lunch

14.00 : 2 Workshops of 45 min to be chosen between :

  • Anne-Marie & Patrick Demoucelle, Founders Demoucelle: Give meaning to your setbacks: our 3 secrets

  • Unilever / Haystack by Iris Cremer, European Shopper Insight Manager & Wim Hamaekers, Managing Partner

  • Delhaize by Olivier Van Overstraeten, Business Analytics Analyst

  • Lampiris by Grégoire Van Cutsem, Commercial Director : Fact-based approach on pricing to boost sales

14.45 – 15.15 : Break

15.15 – 16.00 : Workshop

16.00 – 16.30 : Closing keynote-

16.30 : Networking Drink



Toon deelnemers
  1. Eva Agten, Sr. Consumer Insight & Market Analyst Base Company
  2. Anke Broos, Marketing and customer intelligence specialist Belgische Distributiedienst
  3. Pascal Bytebier, General Manager STIMA
  4. Victor Cimpean, Senior Account Manager Tobania
  5. Jean Cornet, Senior Director Deloitte Consulting
  6. Iris Cremers, European Insight Shopper Manager Unilever Belgium
  7. Jonas De Braekeleer, Student IGUANA
  8. Sam De Cock, Freelance Marketing Consultant & Copywriter De Cockpit
  9. Magali De Coninck, Marketing Manager e-Pipe Benelux
  10. Stijn De Ruysscher, Digital Experience AG Insurance
  11. Sofie De Vlieger, Marketing Officer Van Gansewinkel België
  12. Ann De Wachter, Marktonderzoeker KBC Groep
  13. Tom Dehaes, Student
  14. Patrick Demoucelle, Founder Patrick & Anne-Marie Demoucelle
  15. Albert Derasse, Senior Business Solutions Manager CI ▪ South West Europe SAS INSTITUTE
  16. Lien Desmet, Account Manager AB Creations
  17. Xavier Dumon, Partner Trendwolves Trendwolves
  18. Koen Durant, Head of Brand Management Private Labels Colruyt Group Services
  19. Frank Duyck, Key Account Manager De Persgroep Publishing
  20. Christel Eeckhout, Head Business Unit General Medicine / Sales & Marketing Bayer
  21. François Fouss, Professor UCL
  22. David Frenay, CTO GetSmily
  23. Gaetan Geerkens, Media Strategist Wondergarden
  24. David Hachez, CEO GetSmily
  25. Wim Hamaekers, Managing Partner haystack
  26. Ward Hemeryck, Senior Consultant Agoria
  27. Nicolas Lambert, General Director Darwin
  28. Dries Luyten, Medewerker Marketing ITPRO
  29. Thomas Moens, Colruyt Group Services
  30. Nele Moorthamers, Marketing Manager Europe Zespri International Europe
  31. Jan Muermans, Predictive Analyst
  32. Brigitte Neetens, Vakgroepvoorzitter Marketing HoGent - Dep. Bedrijfsmgmt Mercator
  33. Veronique Parmentier, Global Marketing Manager Zespri Service Centre
  34. Dirk Peremans, Managing Partner Proximity BBDO
  35. Nathalie Prieto, Event Manager STIMA
  36. Sandra Rothenberger, Chair of Strategic Marketing Solvay Brussels School
  37. Jolien Rutsaert, Product Manager Bayer
  38. Barbara Sauter, Marketing & Communication Agoria Real Estate
  39. Isabelle Schuiling, Professeur UCL/ IAG
  40. Tim Smits, Professor Persuasion and Marketing Communication Institute for Media Studies @ KU Leuven
  41. Katrien Sonck, Products & Solutions Expert Proximus
  42. Dirk Spiegeleer, Marketing manager Plantyn
  43. Jeroen Swinnen, HoGent - Dep. Handelswetenschappen
  44. Svitlana Tanasiychuk, Marketing Campaign Manager Commerce IBM Business Consulting Services
  45. Frédéric Thys, Pre-Sales Consultant - Analytics SAS INSTITUTE
  46. Arnout Ulenaers, Communication Manager Isoproc
  47. Jos Van Baelen, Manager External Resources Vache Bleue
  48. Grégoire Van Cutsem, Marketing & Sales Directeur Touring
  49. Virginie Van Damme, Marketing Manager – EG Eurogenerics
  50. Kris Van den Brandt, Account Director BBDO Belgium
  51. Ann Van Driessche, Directeur Marketing Vrije Universiteit Brussel
  52. Fons Van Dyck, Head of Think BBDO BBDO Belgium
  53. Kristien Van Eecke, Key Account Manager Data for Better Marketing
  54. Olivier Van Overstraeten, Business Analytics Analyst Delhaize België
  55. Nadine Van Rensbergen, Media Consultant Fimare Consulting
  56. Sarah Van Steirtegem, CAT Coaches Colruyt Group Services
  57. Vicky Vercauteren, Marketing Manager – Neocare Eurogenerics
  58. Dominique Vercraeye, Managing Director TNS
  59. Stijn Vogels, Digital Experience AG Insurance
  60. Koen Wildemeersch, Lead Data Science Capgemini Belgium

31-05-2016 09:30 tot 31-05-2016 17:00

Roularta Conference Centre - Belgian Association of Marketing (BAM)
Z.1. Research Park (GPS: De Haak 1) 120
1731 - Zellik (België)
Nathalie Prieto
Project Coordinator nathalie.prieto@stima.be 02-234 54 01
€ 295,00 + BTW 21% (STIMA lid)
€ 345,00 + BTW 21% (Niet Lid STIMA)