STIMA DAY : Marketing powered by Science
Marketers want to sharpen their skills and keep them up-to-date but lack the time – they therefore want a quick flavour of the latest trends and developments in marketing knowledge.
Academics want a reality-check on the relevance of their work but lack a forum where they can experience the actual daily issues of marketers.
STIMA brings an innovative format on the market bring those two parties together: a one-day event offering participants an inspiring combination of high quality input from top marketing academics on key marketing challenges and case studies by top practitioners showing how they deal with them in their real business life.
We are convinced that “Science can make you a better marketer”. Marketers will hear about the latest from research on how neuroscience e.g. can boost their sales, and how a local company has done it successfully.
This from top level actionable contributions from Belgian business schools (Solvay, KU Leuven, Louvain School of Management) and companies (Unilever, Delhaize, Lampiris, ...).
9.30 : Opening Nicolas Lambert, President STIMA
9.35 - 10.25 : Neuro-science to optimise marketing
10.25 – 11.15 : Optimising websites
11.15 – 11.45 : Break
11.45 – 12.35: Analytics
Louvain School of Management by François Fouss, Professor: Analytics (Using Big data to increase sales of new products and drive profit)
Delhaize by Olivier Van Overstraeten, Business Analytics Analyst: Big data will automatically discover new, hidden insights
12.35 – 14.00 : Lunch
14.00 : 2 Workshops of 45 min to be chosen between :
Anne-Marie & Patrick Demoucelle, Founders Demoucelle: Give meaning to your setbacks: our 3 secrets
Unilever / Haystack by Iris Cremer, European Shopper Insight Manager & Wim Hamaekers, Managing Partner
Delhaize by Olivier Van Overstraeten, Business Analytics Analyst
Lampiris by Grégoire Van Cutsem, Commercial Director : Fact-based approach on pricing to boost sales
14.45 – 15.15 : Break
15.15 – 16.00 : Workshop
16.00 – 16.30 : Closing keynote-
16.30 : Networking Drink